We already know KicoNico, or at least anyone who has ever entered Imaginarium knows him. Now he goes from being the protagonist of illusions to become a solidarity project incorporating “KicoNico Red”, which will support children with Microtia.
Microtia is a congenital malformation of the auricular pavilion and the middle ear (detected at birth in one in every 6000 babies). It is considered a rare disease that occurs with other malformations such as Goldenhar Syndrome or Treacher Collins; It is also associated with a hearing loss of greater or lesser degree
From Imaginarium they are committed to work for the happiness of children, of all children ... Thus they have raised support for awareness and awareness towards this disease. KicoNico is not perfect (who is it?) Because he has one ear bigger than another, a patch on his arm, and his head is large, like children with Microtia.
That itself is very soft and tender, and its delicacy is part of the characteristics that make it attractive. But it's not that we like it (that it does), is that every time we buy this stuffed animal, Imaginarium donates five euros to the Asociación Microtia España and FEDER.
KicoNico is very happy, because he knows that inside is beautiful, and His side smile (like children suffering from Goldenhar) captivates us. Why not buy it as a gift thus supporting a good cause?
With the funds raised, the Microtia Spain Association will promote projects and meetings of families with Microtia to improve your information, attention and guidance. Being a little known malformation families need to have medical and psychological support, both at birth and in the other stages of growth.
That is why it is very important for FEDER and its associations to be able to count on the support and collaboration of Imaginarium to continue in the work to improve the lives of people with rare diseases.
