Yesterday I saw on the television an advertisement that caught my attention, and that is that Antena 3 has launched the campaign "El estirón", an initiative born with the objective of combating childhood obesity, one of the biggest health problems of our society and that already affects even babies.
Through this campaign, the chain is committed to well-being and quality of life, contributing to the adoption of healthy lifestyle habits in childhood and adolescence. We hope that the dissemination of these ads will have good results, although from what I see it is a campaign that is also very focused on the Internet.
With "El estirón" it is intended to offer a series of recommendations to lead a healthy and active life with the aim of avoiding overweight problems in the little ones.
The campaign has since its launch with the communication platform provided by the Antena 3 Group media, in its different chains. Nova will premiere a new space with Karlos Arguiñano, who also points to healthy advice from his cooking program in Antena 3, or healthy tips in 'Public mirror'.
These recommendations are linked, throughout the programming of the Group's channels, to the new spot that is already broadcast with the cucumber as the protagonist and other vegetables, and others that will be added to the campaign.
The Committee of Experts behind "El Estirón" It is a technical-consultative body that is formed by specialists in various fields related to medicine, science, nutrition, psychology and education, which is responsible for analyzing and proposing the campaign guidelines to raise awareness of society. Importance of having a healthy life.
Another proposal that I do not know if I like them so much and that we will see in September on the screens is a program of coaching dedicated entirely to healthy eating and physical activity in which different families will participate to lead a healthy life.
For now, what we do have and is quite interesting is the web of "El estirón", the campaign against childhood obesity of Antena 3, which offers very interesting content, with tips, news, videos, recipes ...
Official Site | Antena 3 In Babies and more | Childhood obesity increases among 3 and 5 year old children, Childhood obesity: did you know that your child will live four years less because of being obese?, Obesity in young children: more important than we think
